STORY + AUDIENCE with Jill Golick & Annelise Larson
Screenwriter Jill Golick and digital marketing strategist Annelise Larson invite you to join their conversation about creating stories that connect deeply with audiences and how to use that connection to build a long-term career as a storyteller (especially of film, TV, web series and other screen based stories). Each episode will include practical, applied homework for writers and other creators to start to develop their own STORY + AUDIENCE strategy.
Episodes
8 episodes
Episode 108: Listener Mailbag & Season 2 Teaser
In this last episode of Season 1, screenwriter Jill Golick and digital strategist Annelise Larson answer some great listener questions like how does creating kid's content affect the STORY+AUDIENCE approach & what are the biggest mistakes m...
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Season 1
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Episode 8
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29:22
Episode 107: Your Fandom & the Power of Data
In this second last episode of the first season, screenwriter Jill Golick and digital strategist Annelise Larson look at the "care & feeding" of the audience (and the storyteller) through the power of data. For this week's homework, Jill an...
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Season 1
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Episode 7
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18:30
Episode 106: Discoverability
In this sixth episode, screenwriter Jill Golick and digital strategist Annelise Larson explore how to use the STORY+AUDIENCE approach to help you and your work get found more easily online. This is about more than appealing to the algorithms of...
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Season 1
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Episode 6
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24:27
Episode 105: Fandom 101
In this fifth episode, screenwriter Jill Golick and digital strategist Annelise Larson explore the concept of fandom and how to write scripts that inspire & invite these superfans into your storyworld. The homework this week is to walk in t...
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Season 1
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Episode 5
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24:55
Episode 104: Career Building with STORY + AUDIENCE
In this fourth episode, screenwriter Jill Golick and digital strategist Annelise Larson discuss how writers and other creatives need to grow their own audiences. Jill explores how she can use the tools in her writer's toolbox to create an onlin...
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Season 1
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Episode 4
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28:08
Episode 103: STORY + AUDIENCE in Development
In this third episode, screenwriter Jill Golick and digital strategist Annelise Larson discuss how the research that many writers do during the development phase for their scripts, can be deepened and repurposed for strategic audience developme...
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Season 1
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Episode 3
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37:43
Episode 102: The Power of Specificity
In this second episode, screenwriter Jill Golick and strategist Annelise Larson discuss the power of specificity and how it can help increase the authenticity of your story and the effectiveness of your audience development/marketing. Annelise ...
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Season 1
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Episode 2
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27:58
Episode 101: Why STORY+AUDIENCE
In this first episode of Season 1, screenwriter Jill Golick and strategist Annelise Larson discuss the inspiration for this series, which episodes they are each looking forward to and why they believe the STORY+AUDIENCE combo is key for success...
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Season 1
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Episode 1
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32:09
